In the next few days I am going to share some of the development phase of the individual items I shared on day six, but first there is something crucial that needs to be developed. It’s called the elevator pitch. Simply defined is taking your larger concept and breaking it down into a description that can be given in the amount of time it takes for an elevator to take you from one floor to another, about 10 to 15 seconds. Why is this so vital? Because people have limited attention spans and limited time. You may only get a few seconds to get someone’s attention and tel them about your project. They don’t have time to listen to a long description, so you have to be able to give them a really quick overview that is clear and concise, making them want to hear more. Here are a few things to consider:
1. You don’t have time to give them the whole story so you have to isolate the most important points.
2. It has to be complete enough to give them what they need to know.
3. It should be open ended enough to leave them wanting more.
4. It’s up to you to help them to move forward, so it’s pretty vital that you have something like a card on you at all times that gives them what they need to take the next step.
What’s the most important thing you would want someone to know about your project? How can you deliver it clearly and concisely and where can you send them for more information? Here is my elevator pitch for the Create a Better Life seminar:
“Create a Better Life is a one day seminar designed to help people find and embrace their creativity, and use it to find and create ideas and solutions, allowing them to create (and live) a better life.”
I would then hand the person a card where they could find more information. I still feel like mine is a little clunky, but it’s a start.
Of course we hope the elevator pitch leads to a lengthier conversation, but even if it doesn’t this clear and concise little statement should pique their interest enough to want to know more.
Stay tuned as I develop more of this on the way to creating a better life.
AMOKArts 