Posts Tagged ‘chick film-a’

One of the privileges that artists have, is the ability to tell stories that touch hearts and sometimes even change lives. It’s pretty rare that, that can happen in two minutes and it’s extremely rare in commercials. That being said, Chick Fil-A has done it here. Not only do they make the best chicken sandwich, but here they made a two minute film that is both blessing and challenging, in the midst of the hustle and bustle of the season this is exactly what I need to remember. My guess is you might too. They mention their own brand for three seconds of the two minute clip, but it’s enough. It’s “my pleasure” to share this amazing little piece of storytelling with you. This is a “commercial” from a company that clearly cares more about their customers than their bottom line and it is a prime example of the kind of storytelling that makes a difference.

Enjoy. Then go and tell a better story.