Book Review: Made to Stick by Chip and Dan Heath

Posted: November 9, 2020 in Uncategorized

This book is amazing. It’s all about making your message stick. Using a combination of simplicity, making unexpected points, making concrete points, and being credible, making people care (emotional) and connecting with people using stories or as they break it down SUCCESs. True to their formula the Heath brothers use a wonderful array of stories that illustrate their points perfectly. I am a pastor, so helping people to connect with messages is crucial and I have no doubt I will reference this business book often. If you have a message you want to share, or if you really need to share it, be sure to check out this book.

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