I just downloaded the Better Books Manifesto by Jeff Goins. It’s short. It’s to the point and it’s right on. The idea is simple. There are so many people out there that will tell you to write a book, that you need to write a book, that the world need you o write a book. They say you can use the book as your business card and a whole lot of other things, but there’s a problem. In this age of information overload, the last thing we need is more information for the sake of information. No what we need is people with something important to say, creating works of importance. It’s not that we need more to read. It’s that we need more that’s worth reading.

What is your passion? What do you have in your life that the world needs to know? Who can you help? Write that, write it well and share it with the world. Back in the day, if you wanted to publish a book, you needed to get your work past a lot of people and only a few got picked. I’ve never been a fan of that and the internet has really leveled the playing field. The thing is, now any literate person with a computer can write a book, and many are. The world has changed, but there’s one thing that hasn’t. There are still only 24 hours in a day. Your audience only has so much time, and when they pick up your book, or click on your blog or open your media, they are entrusting some of their valuable, limited time to you. Our job as content creators is to create something that is worthy of their trust.

Am I writing this to discourage you? Not at all. No I’m writing this to challenge you create your best work to put out there for the world to read. I think that’s what Jeff is saying too.

True to form, Jeff Goins has a lot of great things to say to writers and other creatives. Check out this post. You can download the manifesto there, too!

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