James Clear, author of Atomic Habits, shared the story on his blog of a young Swede named Ingmar who started selling matches from his bicycle. He found a source for inexpensive matches and began to sell them at reasonable price, and still make a tidy profit. Eventually he added a few other items to his product line. In 2013, Ingmar’s company made $37 billion. You see Ingmar Kamprad’s company is called IKEA.
Inspirational story, right? Why can’t we do that? Well the truth is, maybe you can. The problem with a lot of us creative entrepreneur types is we want to have IKEA but we don’t want to sell the matches. We have to grow and build our skills all along the way. Show me an overnight success, and I will show you someone who labored in obscurity for years building the skills that one day shot them to the top.
James Clear says it much better on his blog. Check it out.