Content Generation: The Attention Problem

Posted: May 13, 2019 in books, church art ministry resources
Tags: , , , , , , , ,

Literally anything we create and post could be considered content generation, and so the possibilities are literally limitless. There is something however that is not limitless. It’s time. We’ve already addressed the idea that your create is limited and the importance of making good choices on how to invest that limited time. This is of the utmost importance, but there is another side to this coin. Your audience’s time is also limited. Add to that the fact that there are countless people vying for their attention and you begin to see the issue. Generating content is one thing, generating something people will actually consume is something else entirely. If you have limited time to generate content, and we’ve already established we all do, why would we want to invest that time in things no one will see, read, look at or buy.

One of the best ways to get past this is to generate something people need and a good way to find that need and solve it is to look for problems that need solving and solve them. That is what I am trying to do here, but there’s a problem. I’ve spent most of my adult life creating things for people to read, whether it be ads, signs, articles, publications, books, etc. and one of the conclusions I have come to is people don’t read.
I came to this conclusion early in my art “career.” I was working in a sandwich shop that was not long for this world. Business was extremely slow. The management knew I was artistic and so in our vast amount of free time, the manager would have me make signs. One of these was a sign telling the customer which soup was soup of the day. We had limited materials, mainly paper pens and tape, but I made what I would consider to be a pretty impressive sign. I had just finished it and was standing directly behind the sign as a customer came in and asked, “What is the soup of the day?” I literally wanted to cry. The point being we don’t just need to meet their need, and solve their problem. Further, even if you do your best, there are no guarantees. What we need to do is get their attention. Then once we have their attention we need to make sure our creation was worth their limited time.

Basically there are three things we need to look for. First we need to find a need that we can meet. Is there something you know a lot about that a lot of other people need to know? Next you have it ask the question how will you deliver the information. Where do the people who will want your content go to look for it. Finally you need to figure our how to get their attention. Your audience is literally bombarded with messages every day of their lives. The question is how will you stand out from all the rest. Of course over and above all of this is generating the very best information you can.

Remember the content you’re generating is supposed to be a blessing. Finding the biggest audience you can spreads the blessing further. You just have to get their attention.

Author’s note, while I know all of this to be true, I’m still having some difficulty getting the attention of a larger audience. So I ask you, person who cared enough to read this post, how can I go about making this information more spreadable.

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