Wow this sounds pessimistic. I better explain myself. One of my favorite shows to watch is Shark Tank. Entrepreneurs come into a room to pitch their products to millionaires and billionaires in the hopes of securing a deal and partnership to take their products and businesses to the next level. As a creative, I find this so fascinating. There is one thing that never ceases to amaze me though—the people who have fallen in love. Not with other people, but with their products.
Here’s what I mean. They go into the tank to speak with all these amazing business people and the “sharks” instantaneously find huge problems with the product. The product for one reason or another just will not work. Even watching from the comfort of my home, with a near total lack of expertise, the problems are obvious. The idea is dead. Time to go back to the drawing board. But no, the person is so in love with their creation that they will not give it up. They’ve usually sunk obscene amounts of money into it, often even put themselves in danger of financial, and sometimes relational, ruin but they just don’t care. They love their idea so much that they can’t see it won’t work.
Now I am all about being “all in.” Commitment is a powerful thing and if you don’t believe in yourself and your work, it is likely that no one else will, but even so, there come a time when we have to be honest with ourselves and say this just isn’t working. At this point it’s time to re-focus our efforts and our resources and move on to the next thing. This is wisdom. We can’t afford to fall too far in love with our ideas. The best plan is often to take your idea to the point where others can see it, and understand it and then share it with people we trust, allowing them to be brutally honest. At this point, we should be able to see if this is an idea whose time has come or if it’s back to the drawing board. Better to do it this way than to sink valuable time and resources into something that will never work because of an emotional attachment.
Our ideas are not our children. Don’t fall in love with them.