Journey through Michael Hyatt’s Platform: Post 29 Create a Better “About” Page

According to Michael Hyatt in  Platform: Get Noticed in a Noisy World (and my statistics bear this out) the About page on your blog is one of the most frequently read pages. It is highly important, especially in the  realm of ministry. People want to know your background and whether or not they can trust the orthodoxy of your point of view. They also want to know what your focus is going to be. In short they want to know who you are and what they’re going to be reading.

Hyatt gives ten ways to make a better About page. I decided to compare them to my about page. To be sure it needs some adjustments. He says to write in the first person, mine reads like a press release. He says to write in a conversational style, and once again, mine reads like a press release. He also includes a lot more information than I currently have in mine. What I see is, I have a lot of room for improvement on my About page and I will be highlighting that change in the weeks ahead.

How does your About page look?

Having read the chapter,

If you haven’t done it yet, check out Platform: Get Noticed in a Noisy World.

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