I first found this story in Seth Godin’s new book Poke the Box. I thought this band showed remarkable creativity and determination and by the way the video is genius. Here is the story of Hollerado.
“Any artist who says that the reason they’re still unknown is because they don’t have a manager or a booking agent or a devout following that will lift them up and carry them on their shoulders to stardom needs to seriously get over themselves and check out this band’s story.
These guys are from a little town in Ontario, Canada. They decide they want to tour the States but no one will book them because they’re unknown. So they decide to drive as far away from home into America as they could get. Then they would walk into a club where a band was playing and make up some story to the manager that they’re 2000 miles from home, had a gig down the street but it fell through. So they would ask if they could play a short set and miraculously, IT WORKED! They did this countless times but might have only gotten a few drinks or pizza out of the deal.
They still needed gas money. So they’d go to the mall, get a CD burner and a few spindles of blank CDs. They’d burn 100 CDs in the parking lot and stand outside the Hot Topic with a discman, asking anyone to listen to their demos. If they liked it, they got a CD in a ziplock bag with some goodies for $5. The band made $4.50 off the deal. They did this for two years and made it home!
Then they decide to release their new CD, Record In A Bag, in 2009 (packaged exactly as from the U.S. tour). To promote the CD, they took the concept of a residency gig, where you play the same club once a week and pumped steroids into it. They launched their RESIDENCY TOUR, playing a show in seven different cities for each night of the week for a month. So Sunday night it’s Boston, Monday it’s Pianos’ in NYC, Tuesday was Quebec, followed by Hamilton, Ontario, Toronto, Ottowa and Montreal. Then: Repeat 4 times. 12,000 brutal Canadian winter miles in 28 days!
They finally found a distributor who would take on their special “packaging” and to date, have sold more than 10,000 copies of their CD and have reached the Top 5 on Canadian Alternative radio.”
What would you do if you thought you could not fail? Well you might fail. Do it anyway.
Bible Reading Guide
An important part of following God is knowing what He wants and a great way to know what He wants is to read His Word. Follow this plan and you will finish reading the Bible in a year.
Leviticus 21; John 14-15; Hebrews 8
You can also download your own chart here.