I’ve been off line on this topic for a few days and I’ve found that this undertaking is taking a little longer than I planned. You see the next step in the book Platform: Get Noticed in a Noisy World, is developing an online media kit. My original intent was to take a break, finish the kit and make it a link from this page. Because it is taking longer I decided to make it several posts culminating in the finished kit.
The first step is a headline: Hyatt’s instruction is to simply “make it clear what this page is.” In an effort to keep it simple, my headline is Dave Weiss/AMOKArts.com Storypainting Media kit
Next we have to make the page easily navigable with a table of contents. By the way this is also an handy check list to make sure you include all the elements necessary. Some of this is already available on my booking page, but I want to streamline it to make it as easy as possible for a potential client to bring me in.
You can see Michael Hyatt’s by clicking here.
- Cover Page (Where the table of contents will be found containing)
- What is AMOKArts and What’s a Storypainter?
- Dave Weiss’ Bio
- Contact Information
- Video Clips
- My Presentations
- What Others are Saying
- Where I’m Going
- Where I’ve Been
- How to Bring Me In
If you looked at Hyatt’s page. You’ll notice all of this rests on one page. In addition, I am generating things like generic press releases for my various programs, as well as posters where the promoter can fill in their location, etc. I am still working on whether to link them to the “My Presentations” Page or make them a separate page to send to those who book me. I’m also toying with creating a materials list for those in locations I would need to fly to. Some of my presentations are fairly large and flying my materials could be difficult and cost prohibitive and the largest and bulkiest part of my presentation (the painting surfaces themselves) is easily available from Lowes and Home Depot. Bottom line, I want to make it as easy as possible for someone who books me to promote the event. This will make the event more successful, make it easier for me to get a return engagement, etc. but all these pale in comparison to the fact that I want each presentation to reach as many people as possible.
Eventually I would love to secure a booking agent to help get the word about me and AMOKArts, but for now I have to do it myself. Preparing this material will help me get the bookings, reach the widest audience I can, (can you say “Platform”) so that eventually perhaps someone can take this over for me. It really does all come back to building a platform.
As we look at developing an online media kit, one of the things I need to stress is who is the audience for this page, i.e. who is bringing me in? While my effort in the presentation itself is to reach as wide an audience as possible, the person “buying” this service is a church leader, so a huge part of this kit is going to be to show him/her the benefit to his/her ministry. As we look at the kit, itself I will use this framework to edit myself.
Eventually I am considering making a second kit for school administrators and business people to book a more secular motivational program as well, but we’ll tackle that later as I am still in the discernment process on whether or not that’s a good idea. Next up we’ll look at contact information.
If you haven’t done it yet, check out Platform: Get Noticed in a Noisy World.