Next in Michael Hyatt’s Platform: Get Noticed in a Noisy World, he tells us about building your branding tools. These are things like your email address, signature cards, etc. The implementation on this may take a little longer than the day I’m giving for each of these posts. I have however already done the following:
- I’ve owned the domain AMOKArts.com for a few years already. More recently I took a course on using WordPress and consolidated my blog and my website into one fairly seemless blog site. At this point if you go to AMOKArts.com it comes here to the blog. My reason for doing this is really simple, WordPress makes it easier to keep my website up to date and a big part of having a successful site is updating frequently. I am also in the process of moving my blog to the hosted version of WordPress. This will give me a little more freedom and add some new features to the site, but it will still be accessed through AMOKArts.com
- Set up an email address for AMOKArts.com. I’ve had firstname.lastname@example.org for years. Hyatt advises that this looks like you’re stuck in the 90s and he may be right. Also I have a friend who’s been interested in helping me with booking who would like access to an email account as well so I set up email@example.com. The AOL account is still open (I fear it’s going to take me some time to switch everything over. but it’s coming.
- I still need to set up my email signature on that address. It’s been set up on the AOL address for years and basically includes my name as well as my various contact information. i.e. email address, blog,website and some social media connecting points.
- I also need to make some adjustments to my social media profiles related to a few of these changes.
I’ve had most of these in place for a while. The trick now is to be intentional about getting the word out about them. That’s sort of the point of building a brand and a platform.
What branding tools are you using and how can you improve on how you’re using them?
If you haven’t done it yet, check out Platform: Get Noticed in a Noisy World.