In Platform: Get Noticed in a Noisy World, chapter 6 Michael Hyatt gives great tips for naming your product/service/blog etc. and this has come right up against one of my greatest struggles, i.e. What to call what I do.
Let’s start off with the name AMOK. I was once chastised by someone who told me my name means “a murderous rampage.” Someone else said it represented chaos and God is not a God of disorder. For the record, AMOK is an acronym for Arts Ministry Outreach for the Kingdom. I liked it (and still do) because to me I was building a Kingdom building arts ministry on the rock against which the gates of Hell could not prevail. I want to see the Gospel run AMOK throughout our world and I want to help creatives to play their amazing part. I love the name but it still begs the question, is it a good name? At this point I think I’m keeping it for the blog and the publishing and the umbrella over everything I do,though I may change up the tag line a bit on the blog.
The other side of the struggle came from a conversation with my coach. We were talking about a recent event that I did that fell a little flat response wise. I felt like it may have communicated a mixed message. He asked me a question. What do you call what you do? I started off with “performance painting” but even as I said it, I knew it wasn’t right, It doesn’t cover the speaking/preaching/storytelling aspect of what I do and to me that is probably the biggest part of it. “Speaking ministry” doesn’t really work either, because that leaves out the art part, which, for me, is a crucial tool in the process. The thing is those two titles are things people somewhat understand. My coach said, “You’re a creative, why not create a new term. One that makes people ask questions and opens an opportunity for conversation and explanation.” It was great. It’s sort of what I do with my public art subject matter. Why not do it with my name?
At this point I have a few ideas.
- Dave Weiss, Storypainter
- Dave Weiss, Artistory
- Dave Weiss, Wordpainter
I’d love your feedback. Please share it in the comments below.
Also, what do you call what you do and why? Place your feedback in the comments below.
If you haven’t done it yet, check out Platform: Get Noticed in a Noisy World.